Jennitanuwijaya Beauty| Fashion | Lifestyle Blog: jtalks

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Sunday, April 19, 2020

Apa yang diharapkan Brand Kecantikan Saat Merekrut Blogger?

jtalks 11:55 AM

Ta jia hao! Ketemu lagi sama cicireceh di blog ini hehe. Kali ini aku mau sharing satu insight yang aku dapet dari Ngopcan bareng Beautiesquad Community, dan dibawakan oleh Erny Kurniawati. Jadi sebelum memulai postnya, aku mau berterimakasih dulu atas kesempatan dan ilmu yang dibagiin. Banyak materi yang sudah lama jadi pertanyaanku, dan mungkin kamu juga, akhirnya terjawab.

Seringkali kita bertanya-tanya, kenapa si A diajak kerjasama, aku nggak? Atau, apa yang bikin si A sering jadi langganan brand dan kita biasa aja? Untuk jawab ini, kita mulai dari:

Tujuan brand kerjasama dengan blogger

Ada beberapa goals sebuah brand mengajak kerjasama dengan blogger. Beberapa diantaranya:

1. Meningkatkan backlink ke official website brand

Efeknya tentu akan membantu untuk mendapatkan lalu lintas rujukan dan juga membantu dalam meningkatkan Domain Authority (DA) dari website brand. Peningkatan DA dan PA di website brand akan mempengaruhi brand value dari brand itu sendiri untuk jangka panjang.

2. Meningkatkan SEO brand di mesin pencari google

Seperti yang sudah disampaikan pada poin 1, DA PA website brand tentunya akan sangat berpengaruh pada SERP atau SEO itu sendiri.

3. Meningkatkan awareness

Bisa tentang brand itu maupun tentang produk tertentu yang sedang mereka promosikan. Itulah mengapa sebagai beauty blogger kita perlu memperhatikan dan mengikuti timeline yang diberikan brand. Karena jika timelinenya sudah lewat, mungkin produk yang ingin dipromosikan sudah berubah.

4. Memberikan banyak opsi review ke calon customer

Secara tidak langsung, brand menunjukkan bagaimana cara kerja produk di berbagai jenis kulit. Maka dari itu, untuk skincare ada durasi masa pakai mulai dari 2 minggu sampai 4 minggu. Idealnya, hasil akan nyata terlihat setelah 4 minggu pemakaian.

Lagi-lagi, efek jangka panjangnya adalah meningkatkan brand value.

Untuk mencapai keempat goals tersebut saat kerjasama dengan blogger, tentu brand jadi punya kriteria khusus. Nah, ini dia beberapa hal yang perlu diperhatikan oleh blogger. Kita mulai dengan:

Apa kriteria brand saat mengajak kerjasama dengan blogger

Tentunya ini berbeda-beda setiap brand. Tapi sejauh ini dari pengalaman, ada beberapa kriteria khusus seperti:

1. Blogger harus punya platform TLD dan DA/PA yang baik

Minimal DA/PA nya 12/20. Kenapa? Karena percuma kalau kerjasama dengan blog non TLD dan DA/PA rendah. Secara simple, tujuan brand untuk meningkatkan SEO hingga DA website brand akan sulit tercapai, karena umumnya blog non TLD tidak terindeks oleh google sebaik blog TLD. Hal yang sama juga untuk blog dengan DA/PA rendah.

2. Personal branding si blogger

Makanya, penting bagi blogger untuk punya personal branding yang kuat. Apa yang ditampilkan di blog dan social media sebaiknya selaras. Untuk beauty brand yang mengutamakan keamanan produk dan ingin mengedukasi calon customer, maka blogger yang diajak kerjasama harus tidak pernah membahas produk abal-abal. Bukan sekedar beauty product saja, tapi juga tidak menggunakan barang kw lainnya (fashion, sepatu, etc).

Jadi memang soal personal branding blogger ini sangat diperhatikan, walaupun tiap brand punya kriteria yang berbeda. Kalau kamu amati brand The Body Shop misalnya. Mereka nggak ajak kerjasama blogger atau vlogger di level micro dan masif. Kriteria yang mereka pakai itu ambassador, harus TOP KOL, Skincare guru, atau TBSBeautyBae untuk micronya. Tapi, kalau kita amati siapapun yang diajak kerjasama punya personal branding yang jelas dan nggak asal aja gitu.

3. Apakah harus cantik dan putih?

Pertanyaan ini seringkali datang bukan cuma dari sesama blogger tapi juga dari teman-teman beauty enthusiast. Tentu jawabannya TIDAK. Tapi bisa jadi beda brand beda spesifikasi. Beberapa brand mengutamakan blogger yang harus bisa sharing knowledge tentang produk secara clear ke pembaca. Tentunya dengan menambahkan experience selama pemakaian produk.

4. Blogger harus menyertakan visual

Visual yang diharapkan ini representatif dan clear (kualitas bagus) sebagai pendukung tulisan. Makanya, tema blog juga jadi pertimbangan brand karena biasanya menyasar kelas tertentu sebagai target marketnya.

Pertanyaan lain yang muncul, apakah blogger harus kuat di social media untuk diajak kerjasama oleh brand?

Kuat secara branding, tapi nggak harus selebgram. Karena goalsnya nanti akan berbeda lagi. Maka, blogger juga perlu menggarap sosial medianya dengan serius dan mempertajam personal brandingnya. Sebagai blogger juga kamu bisa punya banyak kesempatan untuk ketemu brand di berbagai platform. Keaktifan kamu itu akan bikin brand ngeh, atau malah bisa jadi top of mind.

Belakangan ini juga pamor blogger nampaknya kalah denga vlogger.

Apakah tren brand ngajak kerjasama dengan blogger akan mati seiring tumbuhnya vlogger?

Menurut Erny sebagai orang brand, jawabannya nggak. Karena beda platform pasti beda tujuan dan potensial customer itu jenisnya bermacam-macam, jadi nggak menutup kemungkinan blogger tetap dibutuhkan sekalipun ada vlogger. Hanya saja, kembali lagi ke brand masing-masing. Nggak semua PIC yang handle kerjasama blogger benar-benar paham apa yang brand butuhkan. Dalam kasus ini, pernah suatu ketika ada tim internal yang tanya "kenapa sih masih pakai blogger, kan tren udah ke ranah lain?"

Mungkin ke ranah lain iya, tapi kembali ke poin awal tadi. Ada goals untuk menguatkan SEO. Nggak jarang, efeknya ke jangka panjang. Karena banyak menghiasi halaman search engine, ternyata jadi ada klien untuk jadi partner jualan. Jadi nggak cuma dari SEO menguntungkannya, tapi juga dari sisi brand awareness, brand value, bahkan ke tingkat sales sekalipun.

Terakhir, pertanyaan paling banyak ditanyakan:

Apa ekspektasi brand saat kerjasama dengan blogger?

1. Blogger jadi ambassador dari brand

Untuk menyampaikan informasi terkait produk yang disepakati. Bila ranahnya makeup, maka melalui tulisannya bisa mengemukakan review secara jelas meliputi deskripsi produk, ingredients, perasaan saat digunakan, hingga plus minusnya. (walaupun nggak semua brand bersedia ada poin minus yang disampaikan). Sedangkan untuk skincare, bisa memberi penjelasan detail tentang produk terutama bila digunakan pada kondisi kulit seperti blogger terkait. Makanya, unsur personal sangat penting dimasukkan dalam review.

2. Terjalin simbiosis mutualisme

Baik brand dan blogger sama-sama berkepentingan. Sehingga diharapkan sama-sama bisa bekerja dengan profesional.

3. Bantu brand meningkatkan brand value dan branding position

Berkaitan dengan branding position, erat juga kaitannya dengan personal branding blogger sendiri.Ini juga mengacu pada kriteria blogger yang diajak kerjasama.

Tanya-Jawab

1. Brand tau nggak kalau ada yang beli followers, dicek nggak sih?

Salah satu pertanyaan yang seringkali muncul ketika ada blogger yang beli followers demi dilirik brand. Sebenarnya kembali ke team yang handle. Banyak PIC yang kurang paham hal itu, tapi banyak juga yang suka cek. Memang menentukan juga kualitas PIC dari brand agensi dengan cara kerjanya. Kebetulan di kantor Erny ada influencer marketing yang salah satu tugasnya cari potensial blogger atau nano KOL, harus research. Sebenarnya beli followers atau nggak bisa terlihat dari engagement dan performa konten. Saling komen sesama teman juga terlihat banget, jadi kalau bisa jangan terlalu sering POD, karena lama-lama performanya kayak nggak asli.

2. Ada brand yang gamau sisi negatifnya diceritakan, atau bahkan ada yang kasih script bahasa yang harus disampaikan. Apakah memungkinkan untuk "nego" tnc nya, dan apakah brand akan kapok? Jika kerjasama memang kurang etis untuk bandingin dengan brand lain, tapi diluar kerjasama kita bandingin ABC gapapa kah?

Soal etis nggaknya, sebenarnya nggak ya. Karena kekurangan pada suatu produk sebenarnya wajar, dan kalau ga cocok dikulit blogger itu manusawi. Nggak cocok kan bukan berarti produknya jelek. Misalnya aku suka makan pare yang pahit, kamu nggak suka padahal banyak gizinya. Bukan karena parenya yang jelek, tapi emang ga cocok aja. Jadi, jalan keluarnya komunikasikan dengan pihak brand. Kembali lagi ke brand, ada yang kapok atau nggak. Bisa jadi nggak cocok di produk A, tapi bisa kerjasama untuk lini produk B.

Kalau soal membandingkan sebenarnya nggak masalah, tapi kembali ke kebijakan brand. Dan dari sisi blogger bisa menyampaikan perbandingan dengan alasan jelas. Jangan cuma produk A pokoknya buagus banget kalau dibanding produk B. Jadi bisa kasih alasan pendukung yang jelas.

3. Setelah lihat hasil kerjasama , apa yang dilihat brand sehingga terbuka kemungkinan kerjasama lagi? Bagaimana brand menilai rate card seorang blogger ideal atau nggak?

Yang dinilai ada berbagai aspek. Bisa dari page view, tapi nggak utama. Karena biasanya page view bagus setelah tulisan terindeks sekitar 3 bulan. Sementara untuk collect data per 3 bulan baru dievaluasi cukup menyita waktu. Jadi biasanya ada beberapa aspek yang langsung terlihat:

1. Cara penulisan

Ini sangat menentukan. Paham nggak dengan cara penulisan kalimat efektif? Biasanya kalau sekali kerjasama dan tulisannya muter-muter, maka nggak dipakai lagi. Khawatirnya, pesan yang ingin disampaikan ke pembaca jadi blunder. Maka, penggunaan tanda baca juga penting diperhatikan.

2. Foto pendukung

Visual ini penting banget. Gak masalah devicenya apa, tapi kalau kerjasama berbayar maka kualitasnya harus setara misalnya visualnya HD dan clear. Kalau brand lipstik misalnya, please jangan malas swatch di bibir. Karena kalau cuma ditangan ga representatif. Kalau ga mau dibibir karena brand ga mau bayar kemahalan, coba negosiasikan aja. Kalau nggak sesuai, berarti belum jodoh.

3. Blogger beneran cocok atau hanya mention cocok kemudian dipreloved?

Sebenarnya ga masalah kalau teman-teman dapat PR gift lalu dipreloved. Tapi seenggaknya tunggu sekitar 3 bulanan. Karena dengan jual PR gift sebelum 3 bulan kesannya kemarin bilang oke, kok dijual gini? Kecuali kamu punya produk double.

4. Saling profesional dari awal hingga setelah kerjasama

Jadi pernah ada kasus nego dengan blogger, nego harga. Setelah oke via email, terus di alter accountnya di twitter bahas dengan hate speech. Pas banget ada tim patroli yang lihat. Jadi kalau ada uneg-uneg selama kerjasama baiknya dishare aja.

Soal rate card dinilai, biasanya:

-Dilihat media kitnya gimana performa channelnya.

-Kualitas kontennya. Worth nggak sih sama bayaran sekian (meliputi cara blogger menulis dan visual yang ditampilkan).

-Dilihat dari brief brand.

Makanya, brand lebih baik bayar blogger daripada gratisan. Karena kalau barter (hanya dikasih produk) maka brand jangan banyak mau. Win-win solution sih.

4. Ketika PIC cari blogger yang banyak bahas beauty, malah yang dapet jobnya yang jarang atau bahkan gak pernah bahas beauty sama sekali. Tapi, followers IG nya banyak. Antara blog dan IG, sebenarnya mana yang didahulukan brand?

Ini sebenarnya kembali ke PIC tadi. Dia paham nggak ranah dan goals yang ingin dicapai? KAdang dilapangan, PIC tersebut nggak paham sampaititik itu, jadi blur. Karena ga jelas memahami goalsnya. Kalau sudah paham, seharusnya yang diutamakan blog. Karena kerjasama untuk awareness di IG bisa tanpa blog.

Kedua,brand beauty memang nggak cuma kerjasama dengan beauty blogger atau creator juga. Misalnya, kerjasama juga dengan travel blogger karena ada goals menekankan pentingnya skincare saat traveling, dan mau ekspansi target market.

Jadi, penyebabnya memang kompleks. Tapi sejauh ini, memang kadang PIC belum paham. Parahnya kadang dari brand juga ga jelas ngarahinnya.

Kalau di instagram misal goalsnya mau ningkatin profile visit, mau promosi ke masyarakat yang sifatnya cepat (diskon sekian persen dalam 2 hari swipeup). Kalau blog tentunya gabisa pakai tujuan itu.

Sekian belajarnya di JTALKS hari ini, semoga bantu temen-temen yang baca untuk jawab keingintahuannya. Makasih udah mampir, sampai jumpa di blogpost berikutnya!

@jennitanuwijaya

JTALKS: Rasanya Jadi Anak Brokenhome

jtalks 12:00 PM

Hi gorgeous, balik lagi di blognya CiciReceh! Kalo biasanya nulis sambil ngelawak, kali ini mau serius sedikit ceritanya (walaupun serius udah bubar wkwk). Post ini udah lama banget direncanain, timbul dari pertanyaan yang seringkali muncul, tapi baru berani sharingnya sekarang. Let's get started! FYI, post ini akan super panjang dan berisi curhatan. Mungkin terbagi ke post berbeda, karena banyak banget yang mau aku ceritain. Intinya, aku pengen sharing ke temen-temen yang seringkali ketemuin kasus seperti ini, atau bahkan merasakan hal yang sama denganku. Supaya bisa saling belajar dan saling menguatkan. Supaya dikemudian hari, kita nggak begini lagi.

Kalau lagi kenalan, dan mulai ngobrol lebih dalam tentang pribadi dan latar belakang keluarga, mulailah pembahasan pada orangtua. Mulai dari tinggal dimana, asalnya orang mana, orangtua kerja apa, sampai hubungan dengan orangtua. Disini seringkali timbul keraguan untuk bercerita. Takut ga diterima orang, takut dijauhin, takut dijudge, takut dihina, takut dikasihani. Intinya: AKU TAKUT.

Buat anak brokenhome, bahas keluarga bukanlah hal mudah. Iya, dulu aku selalu nangis tiap bahas keluarga. Tiap lihat gambaran keluarga sempurna disekolah, teman dijemput kedua orangtua, foto, bahkan sampai nonton film selalu nangis. Rasanya SEDIH. Keluargaku ga lengkap, keluargaku ga sempurna. Belum lagi kalau harus bahas pekerjaan dan keberadaan yang aku nggak tahu.

Sejak kecil, aku tinggal sama mami. Sempat tinggal sama papi on weekends, mami on weekdays. Tapi itu ga bertahan lama. Seiring berjalannya waktu, semakin sering sama mami dan sampai akhirnya sangat jarang bertemu dan berkomunikasi sama papi. Dari yang masih tinggal bareng, dianter jemput sekolah, sampai gatau lagi gimana caranya ketemu.

Jarang sekali bisa kumpul berempat. Jangankan punya quality time, bahkan aku sudah ga pernah ingat rasanya makan keluarga bersama. Seingatku: nggak pernah. Jangankan kenangan bersama, bahkan foto keluarga pun nggak ada. Jangankan tempat yang penuh memori spesial, bahkan rumah papi aja aku udah lupa, saking lamanya nggak pernah kesana. Isi rumahnya, memori masa kecil, semua sudah memudar. Yang kuingat hanya potongan kenangan ketika kedua orangtuaku memang kurang cocok, dan pada akhirnya memutuskan berpisah, untuk kebaikan bersama.

Ketika ketemu orang dan ditanya soal keluarga, aku menjawab hanya tinggal sama mami. Respon yang paling mengesalkan: oh maaf, aku nggak tahu. Man, lu gatau juga bukan salah lu. Kenapa harus minta maaf? Karena harus dikasihani? Karena gaada figur ayah? Well, memang sih keluargaku ga sempurna. Tapi memang masih banyak kebahagiaan dalam hidupku. Jadi anak brokenhome bukan berarti menyedihkan dan perlu dikasihani. Bukan berarti kita lebih terpuruk daripada siapapun kamu yang suka ngejudge in anak brokenhome.

Hal yang paling juga terasa adalah gaada figur ayah. Mami yang kerja dirumah memang sering ada waktu, walaupun jadinya aku banyak diasuh mba juga. Mami bisa mengisi banyak peran papi, ngempanin, ngajarin, jagain, etc. Tapi tentunya jadi ada batasan dibanding teman-teman yang keluarganya lengkap. Dulu, aku selalu sedih dan membandingkan keadaan dengan orang lain (apalagi dulu hampir semua temanku terlihat happy family). Tapi sekarang, aku belajar. Belajar menerima keadaan, belajar bahwa ga semua yang terlihat buruk adalah buruk, dan yang terlihat baik adalah baik. Malah ada beberapa teman yang terlihat keluarga bahagia, bercerita bahwa hidup dirumah adalah neraka. Ada yang malah membenci orangtuanya, dikala aku sayang sama mami, for she is.

Untungnya, di keluarga mama ada banyak om dan koko yang sayang sama kita. Banyak yang ngajarin, jagain, dan nemenin kita bertumbuh. Banyak yang ajarin aku untuk tetap sayang kedua orangtuaku, sebagaimanapun mereka adanya. Walaupun mereka berpisah dan ga sempurna, harus sayang mereka karena bagaimanapun karena mereka ada di dunia ini. Apapun kesalahan yang ada di masa lampau, semuanya bisa dimaafkan. Hal buruk dijadikan pelajaran supaya ketika berkeluarga nanti kita nggak begitu.

Jadi, udah tahu kan perasaan anak brokenhome? Yang dibutuhkan itu support, bukan rasa kasihan.
Kalau kamu masih berusaha lepas dari kepahitan itu, semangat sayangku. Aku pernah merasakannya. Bukan hal mudah, tapi kamu bisa melakukannya. Kamu kuat. Kamu nggak sendiri. Aku ada disini, anytime you need me. Samperin aku di @jennitanuwijaya, kolom komentar, atau dm kalau kamu butuh teman cerita dan support. Kita bisa!

Merry Christmas, babes!

jtalks 12:44 PM

Hello gorgeous, akhirnya aku made up my mind buat kembali nulis dalam bahasa Indonesia. Why? Karena aku ingin reach lebih banyak Indonesian people - as well as being proud Indonesian (walaupun ga 100% indo wkwk tp aku sayang negara ini). Tapi mohon dimaklumi dan dimaafkan kalau bahasanya masih campur-campur dan kurang sempurna seperti kaedah berbahasa yang baik dan benar.

Jadi, ini adalah momen yang paling ditunggu-tunggu oleh sebagian besar sobat Kristiani. Yes, ini momen natal, dimana kita bersama merayakan kelahiran Tuhan Yesus sang Juruselamat. Momen yang sudah disiapkan sebulan sebelumnya secara khusus, dan tentunya setahun secara umum. Momen yang seringkali dibuat sederhana, namun lebih sering dirayakan dengan meriah. Karena atas hari ini, sang penyelamat datang, dan kita akan diselamatkan dari dosa. #yaopotohjenn kok jadi ceramah wkwk.

Anyways, melalui postingan ini aku hanya ingin berterimakasih kepada teman-teman yang semasa natal sangat berbesar hati, untuk saling mentoleransi dan menghormati. Hal yang tidak mudah, yang tak akan dirasakan beberapa tahun belakangan, tapi tahun ini terasa berbeda. Sambil mengetik ini, aku menangis haru. Setelah melalui masa-masa dimana Indonesia sangat mudah dipecahkan hanya dengan isu agama yang padahal dikotak-kotakkan oleh manusia, kini bisa dipersatukan justru melalui perbedaan. Indonesia yang dulu membuatku tak betah dan ingin tinggal di luar negri atau bahkan pulang ke negara asal keluarga, kini menyamankanku.
Indonesia yang dulu membuat aku menangis sedih, kini membuatku menangis bahagia.

Ini membuktikan bahwa perbedaan itu indah kawan. Toleransi tentunya, jauh lebih indah.

Selamat hari natal dari keluargaku untuk keluargamu, jikalau merayakan.
Selamat menikmati hari libur untukmu dan keluarga, jikalau ikut merasakan. Lumayan kan ikut libur dua hari, atau bahkan lebih lama. HEHE.

Semoga natal dan libur akhir tahunmu hangat, menghangatkan hatimu ditengah cuaca yang dingin semeriwing membuat merinding dan ngantuk ini.

Sampai jumpa di postingan berikutnya! :)

xoxo,
@jennitanuwijaya / cicireceh

[JTALKS]: When I Graduate

jtalks 6:02 PM

So people, welcome back to my personal life sharing. This isn't easy at all for me, yet I still want to share everything. This is kinda my own diary, that I believe lots of you are going through the same thing as me. I just want us to be strong, and keep it going. Know that we're not alone and we can get through this. I always remember this saying: All is well.

Okay, so today I'm gonna be sharing about my graduation. Well, I graduated one and half year ago, March 2017 from my scholarship program held by a private bank in Indonesia. The journey hasn't over, still have to do my thesis to get the degree officially. That's why I create the thesis, went through thesis defense and here I am, graduating for bachelor degree. I'm so happy, yet sad at the same time. You'll know the reason soon after this passage.

First, you already knew that I'm living only with my mom and my brother. That's just normal, there's a lot of us living with only one parent and it's mom. I scholarship for bachelor degree, so mom didn't even spent a single penny on my studies. When going through thesis, I paid everything by myself simply because I already work at the bank giving me the scholarship, and she always said that she's tired of paying for two kids. I can accept that since I knew how hard she works. But actually I'm kinda envy my brother, where his tuition was fully paid by mom and yet he got motorbikes (yes he got more than one) and gadgets, while I'm fighting by myself. Now you know, my life isn't that perfect. Lessons learned: she's sure that I can fight by myself, so I'll take that as a compliment. Maybe she think my brother need her on that time, so I just let them be.

Going through those hard times were really painful, yet I can do it. So if you're in the same position as I was, it means you can do it too.

Those hard times has passed by, and now supposed to be the good times. I did great on thesis defense and got an A, got the graduation invitation and even got cum laude. Mom should be proud, I guess. But I can't tell my father since he won't even know what I'm doing and my journey. Of course, she told me not to take my dad to the graduation day. She'll take my brother instead. Well that's fine and I can totally understand that, since we've been together for years, only the three of us.

On graduation day (Oct 24), I was busy with the preparation because I do my own makeup and yet she asked me to do hers. Not a wise act, huh? I'm already hectic with myself yet she asked me to do hers. But that's fine, I have to hold on and not ruin the day. Anyway, she's my mom. I'll do anything for her I guess. Despite of all the scars I have. I called some go-glam person to take care of both our hair do, so everything's taken care. So the day has passed smoothly, without any doubt. She told me we're having family dinner to celebrate my graduation, yet didn't happen because we're going home right after the graduation. While my brother's graduation had a celebration. Whatsoever, I'll celebrate by myself. Time passed by, I even don't remember it anymore.

Today. I met my father. Been days since he's been looking for me and came to my house but we just met today. He suddenly come to me, and touched my head (i don't know why but this one's my favorite gesture. Whoever do this to me, I always love that. Spoiled kid lol).

He asked me if I had graduate, and when was that. He congratulate me, and asked why I didn't tell him about that. This moment ripped my heart apart. I regret the act, why I didn't do that?! Stupid me! Simply because I was afraid he'd do something to ruin the day, just like he did in the good old days. However , whatever big event happen to my life, I should've shared it with him. He's always been the one caring for me, no matter how far we're apart.

I'm sorry for not telling you, dad. I know you would never read this, but I can only say the word through this post.

Wherever you are living, whom ever you're living with, don't let the same thing happen to you. No matter how angry you are to your parents, you'll regret doing something you shouldn't have. Do whatever you want when you still have them around, or else you won't be able to do that anymore.

[JTALKS]: Others Opinion, Who Will Stand For You?

jtalks 7:08 PM

When you have a broken home family, they'll talk about you.
They'll apologize for asking about your family but then they talk about your family, behind you.
It's okay darling, nobody's perfect.

I've been there too, where my friends and their parents ask about my family, then I told them about me living only with my mom. They thought it was a bad thing, so people won't play with me anymore. It's okay, you should know that everything's gonna be fine.

You might feel lonely and quiet, but through that we can see who our real friends are. The ones who stay with us even in the darkest moment. Even when you feel like nobody will stand for you, but they still stand with you.

Darling, life's not only about finding lots of friends. I prefer quality over quantity. As long as people I love still breathe in this world, caring for me, share the moments together with me, then I'm fine.

No matter how cruel the world is, how hard to face the day, I'll always be fine.

There are some days where people won't even look at me. There are some days where people won't be my friends because of my family condition. There are some days they only want friends from the richest and smartest family. There are some days where you'll get used to rejection.

But what makes me happy is, the ones I have, will stay with me no matter how bad my condition is. How cruel my world or even how beautiful our lives, we'll always stick together.

To my high school friends who helped me went through hard times, Rachael, Vickram, Harwin, Dito.
I'm so grateful for every single one of you for staying with me. Through hard times. When I'm down because of my parents, even when they gave you guys some trouble.
You guys never hate me, you always support me even until now. You guys are the best! Can't even ask for more.
Also thanks to Jacinta and Ryan for making my senior year taste super gewd, those learning together and test preparation together was fun! Missing the good old days.

To my college friends, can't say the name one by one but foventhrix family, you guys are the best!
Especially my room-mate Ifa, my best best best partner in almost everything Hanna, my best advisor Putri, the girls who are included in GURLS group, and everyone who stays with me till this days. Won't overcome those days without you. Every single one of you colored my black-and-white days.

Thank you for sticking around me for not only few days or months, but years! Can never imagine how my days would be without you.

If you're someone with broken home, don't ever give up. Let me get this straight for you.
There won't be such an easy journey and I won't lie about that.
But hand in hand with your loved ones, you can get through it. You can get through the hard times where people talked behind your back and won't get along with you. But thanks to them you'll have good quality friends.
No need to feel guilty about having such family, it's no one's fault. It's just destiny to make you even stronger than others.
Get up, stand up, go ahead!
Face the reality, face the not-always-beautiful life, and you'll see how strong you are.
No need to listen about others who talk bad about you and your condition.

Remember,
You are loved.

[JTALKS] : Getting to Know Jenntan

jtalks 9:24 PM

Hello, welcome back gorgeous! This is kinda awkward but yeah I need to do this. Have you know me? How far have you know about me? My name, or my story? I believe most of you already know my name, but not my story. Why? This life long story, was actually kept inside and only few of my friends know about this. But now, I realized, I need to share it to public so it'll help more people. In this post, I'm just gonna share the beginning, where you can get to know my family and I.

Let me introduce myself formally, my name is Jennifer Tanuwijaya but you can call me JennTan or JT. Most of you call me Jennifer, so yeah call me however you'd like to. Have you subscribed to my social media, like instagram or facebook? If you have, then you might already seen my brother (which people always mistaken him as my boyfriend) and my mom (who always sticks 24 hours wherever I go to). I never post a single picture of my father, because I only live with my mom and brother. Practically I'm living with them, my grandmother, aunty, and housekeeper. It doesn't mean I don't know or never meet my dad. I often meet him though, and keep in touch with him until now. Its just... I'm not living with him anymore.

When I was a child, I'm living with both mom and dad. I can remember clearly that I'm living as a "nomadic" family, on weekdays we live in south jakarta with mommy's parents and on weekends we live in west jakarta at daddy's house. Such a tiring way of living, I know that. But as a child, I have no right to complain. Anyway I'm enjoying having a lot of friends in two different areas. Few years later, things have changed. I live only with mom since she said "daddy's house way way too far and I'm entering elementary school, it'll be too tiring for us to go back and forth." So I just listened to her, stay with her at grandparents' house and of course, daddy's living at his house alone. He come to see me (and my family) each and every day, never miss one single day. As a child, I feel like nothing happened onto our family, so I still live happily.

I never imagined that things would go worse. Year by year moving on, my life has changed. From everyday seeing both my parents into seeing him on weekdays after school only. We began to become closer to mommy's family than daddy's. From considering them as our close family, into some people we just know (or at least that's how my brother and I feel). Life must go on, they say, so I just try to keep on living with what I have left. Mom and brother are the one I'm seeing everyday. Sometimes I see dad, on weekends when I come home on time and he's home, or on weekends or family gatherings. I started to think that I only have mommy that I can see everyday, and maybe don't need to think about daddy whom I can't even see when I wanted to. Is this right or wrong? I never know. Only heaven knows.

Well, myself today can say, it was all process of a child trying to understand what's happening onto her life. It was all wrong, and people do make mistakes, right? There's still a lot to be shared, so please stay tune for another post regarding this issue. Shout out to all of you brokenhome kids out there, never think that you're alone, cause you're not. If you need someone to share your thoughts with, simply approach me and I'll listen to you. Anytime, my dear. Just wanna let you know that you have someone to lean on, and your life is beautiful enough to be thankful for.

The Body Shop #TBSBEAUTYBAE Content Creator Day : Videography & Personal Branding with Alifah Ratu

tips 9:47 PM

Hello gorgeous, welcome back to my blog! Have you seen my instagram post about TBSBEAUTYBAE Content Creator day at FDHQ? Well, this videography session by Alifah Ratu is the most requested, so here I am about to share the knowledge with you! Anyway, let me do my self claim: I'm not a pro vlogger yet, but I'm open to learn about new things. I learned a lot from Ratu about beauty vlogging, and improved a lot since then. I wanted to be a better vlogger, and of course wants you to improve videography and personal branding skill together with me!

Important points :
- Never use auto mode, use manual mode, so you can set it just like your own style.
- Use natural lighting for maximum result.
- Use mirroring application to have a live view of your cam monitor to your pc or laptop.

Filming order :
1. Main Part

We need to film this first since when we start filming, the brain is still fresh. This needs fresh mind to produce something great and creative. Oh and anyway, don't forget to write down everything we'd wanna say before we start filming. This helps a lot to prevent blanks. Also at the end of the process, we might as well take some zoomed product clips, to show detailed info about the products we used.

2. Closing

This part usually involves review of the products we tried, that's based on experience. But still, we also need to think what to say to our viewers. This part involves saying good and bad sides of the products, as well as our own opinion about the product.

3. Opening

This part use less brain, I can say. This usually only a scene where we'd say "opening lines" that's been repeated over and over again every single video we take. So it's gonna be fine if we film this the latest.

This to do when you upload video on:
YouTube
- Title; as long as you can, containing about the products or the video
- Description box; as complete as possible about shade, size, price, and even where to get it
- Tag; in words, not sentences
- Thumbnail; create something that will makes the viewer wants to watch your video
Instagram
- Mention the brands you use the products so they can notice you
- List the products you use (detailed! Shade,size, etc)
- Hashtag; must be something related to the content

Personal Branding
As an influencer, personal branding is really important. This is where you choose what you want to known as , a beauty/parody/musician influencer.

"Don't be afraid to be different, since that's the biggest chance"

Attitude is also important, especially when you want to be a professional. Not only as an office worker that you need a good attitude, whatever your job is, you still need to have a good attitude. Here's some tips when you're invited to an event:

- Come/arrive on time, or even before time. This one's really important especially when you're the speaker or someone important for the event. They can't start without you, so respect the one inviting you.

- Follow the rules. Usually in the event, they'll give you some rules like dress codes, theme, and do your responsibility due to timeline given, or even better ahead of your deadline.

- Be professional, like use the proper equipment and edit it as good as you can.

- Create a good viral video; something your people don't know won't be watched by anyone!

Last but not least, thanks to The Body Shop Indonesia and Female Daily for making this happen, and thanks to Alifah Ratu for sharing such a great insight with TBSBEAUTYBAE 2018!

"Be Creative, Be Viral!"

Love,

@jennitanuwijaya

22nd 22 | Reflection

jtalks 2:05 PM

Hello gorgeous! Well, this one's a special post. Yesterday on June 22nd, was my 22nd year celebrating 22nd June. Feels so excited, since this year is such a great year, once in a lifetime being 22 just like Taylor Swift said on her song.

Here are some recaps on my special day.

[birthday dinner with my family]

[birthday surprise by uni friends]

[birthday surprise by girl best friend since junior high school]

[birthday surprise by office mattes]

Well, maybe these people looks like only a few, compared to those you have. Maybe these seems much more than your inner circle, I don't know. But to me, they are people who meant a lot in my life, went through ups and downs in my life, always be there for me no matter what. All of them are gems to me, special, gift from God. My family, friends, office mattes. I'm blessed to be born in this country, Indonesia. I'm also blessed to be part of them, amongst these great people.

In this new age, all I wish is to be better each and every day. Become more mature and able to reach my life goals. Long ways to go, you can say. But hard work starts today for such a great future!

Aiming for a better life, I dedicated my life and my time to do more volunteerism work. Of course, will share more of it on my blog. Well, maybe not all of you interested in that topic but I hope at least it can inspire you a bit.

As I'm still celebrating this birthday, anyone can make a wish for me in the comment section! Leave me some love and wishes, because I love to be loved and of course me love you, my readers!

Lastly, I just wanna say thanks for everyone who has contributed in my life, and read my posts since earlier. Hope we can meet again in my next post!

Have a great day, and God bless us all! :)

Eid Al Fitri 2018 Makeup Inspiration

makeup tutorial 7:49 PM

Hello Gorgeous, how's your fasting month? Well, finally the eid al fitri day is around the corner! Yup, this week we're facing the celebration. What do you usually do on eid al fitri holiday? Traveling the country (or around the world, take me please! ;p), halal bihalal to your family and colleagues, or just enjoying the holiday at home? Whatever you do on the day, I'm sure you're enjoying the celebration!

On eid al fitri day, we're all meeting our family from all around the world. Everybody come to eldest house for "silaturahim" or "halal bihalal", meet the family, and of course enjoying tasty meals together. So what's behind the tradition of "halal bihalal"? It seems like only Indonesians have this tradition, since its purpose is to find harmony by forgiving each other. Maybe, some other countries also do this kind of celebration, just in a different way or named it differently. The tradition was found years ago in Indonesia, to end conflict.

Well, whatever reason behind the tradition, let's just enjoy the day, shall we?

Looking pretty in such a great day is a must, right? Most of the women wear some beautiful outfit (even often they buy something new to wear, to look pretty). Buying new stuff is not wrong at all, if you have money. But for me, it'll be great if we can use the money to just help people around us, like doing charity for example. It'll be more useful, well this is only my opinion. I know you can think differently, so take it easy.

[TBSBEAUTYBAE 2nd Beauty Box]

Here's a makeup inspo for you who wants to look pretty, on such a great day. This one's very simple and easy to do, so everyone can do this even for you who rarely do full makeup. Hopefully this can be your inspiration for the day!

What I used :

The Body Shop Brow Sculpt 3 in 1 Contouring Brow Pen

The Body Shop Mini Brush Kit

The Body Shop Down to Earth Eye Palette

The Body Shop Smoky 2 in 1 Gel Liner (in Brown)

The Body Shop Lash Hero Fibre Extension Mascara (London Jet)

The Body Shop Contour Palette

The Body Shop All in One Cheek Colour (03 - Flushed)

The Body Shop Matte Lip Liquid and Shine Lip Liquid (Cherry Gum 04)

The Body Shop Make up Setting Spray

[inside TBS beauty box]

I wanna do a mini review behind the makeup :

Why choosing The Body Shop to accompany me during a special day? Well, this brand has stolen my heart for sure. I always love their product since they're against animal testing and cruelty free. Can you ever imagine, to look pretty with makeup, the product that you're using comes from hundreds or even thousands sacrifice of animals life? Well, as a pet owner, I'm totally against that. I have a dog and turtle at home (don't ask about the turtle, I love turtles since junior high, we can have a good chit chat with turtles, you know. It's my secret between me and my turtle bf who always accompany me 24/7.) Also, the product that's 100% vegan, yes I adore vegan products. My grandmother is also a vegan, so I appreciate if there's a vegan brand. Feels like we're doing good deeds for the earth, for a better place, said Michael Jackson.

As you can see above, all of their products mostly a 2-in-1 or 3-in-1 , which is very useful (I love practical stuff, helps me reduce time and storage lol, living with Kaizen in my life). My favorite is brow sculpt and the palette, we can explore lots of makeup style using it. Simple and easy makeup like this, yet we can still create bold makeup. The lash hero, well it's really a hero to me! It helps me getting a real lash without extend or falsies.

Watch more about the makeup tutorial on my youtube channel :

Happy holiday, and enjoy every moment, babes!

Find out more about the product at : www.thebodyshop.co.id

Catch me at

@jennitanuwijaya

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youtube.com/jennitanuwijaya

What Is Volunteering?

volunteer 5:52 PM

Hello gorgeous, how have you been? Well, I've been blogging for about two years, almost all about beauty, fashion, and lifestyle. Now, I want to share another side of me. If you're someone close onto my personal life, you must've already know that I love volunteering, visiting and sharing with those in needs. Maybe you're one of my volunteering partner, or even we're in the same organization. I've been dragged into volunteering world since I was in high school, of course by mommy who introduced the fun of volunteering. Now, I want to share to the world, how fun it is, and how good it is if you can also share to those in need. This is gonna be some kind of series on my blog since it'll be too long if I post it only onto one post. So in this first post, I just wanna share what's on my mind about volunteering.

First, let's distinguish between three things : Community, Organization, and Movement. Those three might seem related or even similar to you, but not to me. These three are maybe related, but not similar.

Community comes from communal, which means same. There's no commitment in here, just some kind of place where people with similarity gather.

Moving to organization, this is one level above community. Here, they have vision and mission, structure, and even action. They started gather members of the community.

The last level I can say, is movement. This is where the complicated area exist, since they have problem, similarity (the problem happens to many people) and of course action! This what makes volunteering happens.

Have you got the differences between those three? They are related, oh well, there's something left!

There's value that you always forget. Collaboration and time orientation, sometimes you forget it. You often get and focus on competition, which actually less important than those two first I mentioned. If you are more into competition, this inhibits you from growing and even helping more people.

The biggest change in volunteer works, is the change on yourself. (this is my self reflection too, actually).

Let's identify some problems on our life, that happens not only to me, not only to you, but to lots of people!

Here's what comes to my mind :

1. Racist, this happens not only in Jakarta, in Indonesia, but in this whole world. Why should we bother about race while our Lord doesn't bother about it?

2. Law, well, at least what I feel here is about law which not that strong, am I wrong? I love countries like Singapore which has strong law and have dutiful society. I'd love to make Indonesia, my beloved country, to be like that in the future. Let's move our ass together!

3. Be on time, lots of people make appointment and invitations, considering the one that invites you, not only on time, but I guess will be better if possible to be before time, do you have the same opinion?

Let's grow this world into better place, just like Michael Jackson said.

Live in this phrase :

" Love Me, Hug Me "

Catch me at

@jennitanuwijaya

fb.com/jennitanuwijayaa

youtube.com/jennitanuwijaya

www.jennitanuwijaya.com

[LIFESTYLE] : Dare to Express Your Unique Self

unique 12:00 AM

Hello gorgeous, welcome back to my blog! How was your day? Have you had a good deep talk with yourself? Well, if you haven't talk to yourself then you might need to take some time to do that. It is necessary to know yourself is in a good condition and if not, you have to know what you need to make yourself feel good and comfortable again.

Being able to accept your true self and even express it to the world is not an easy thing to be done, we all know that. Still, we need to try to do that for a better us, you know. Believing that your true self is acceptable somewhere in this world, that you're not alone, can save you from nightmare. Here's my tips : never deny yourself, even if you are doing that now, stop it and start to accept your unique self.

Being thin or fat, black or white, asian or western, is all not your fault. Nor your parents' fault. It is all destiny, where God put you there knowing you'll grow bigger than other places. After being able to accept your true self, then you need to express it. Be confident in expressing yourself, for being unique and different than the others. Having "unique" taste is also good, you know. There'll be only black and white without any fun colors if everyone has the same taste.

Pomelo, an online fashion brand from Bangkok, takes us to the next level with their newest summer collection 2018 in more than 90 fashion items in various colors. The launching took place at Lucy in The Sky, SCBD, Jakarta. They're using colorful bright colors that represents summer, like green, yellow, orange, pink, and other pretty colors. The fashion show also let fashion influencers took part in it, showing their "true self" in pomelo's newest summer18 collection. Ayla Dimitri, Alika Islamadina, Patricia Devina, and Anna Octarina are present amongst fashion influencers. Hosted by my favorite ASNTM gurl, Patricia Gouw is adding the fun and making me confident to show my unique self, just like her! You girls must've seen how unique she is and how confident she is in front of cameras, right?

In this collection not only showing that "ordinary" summer kinda outfit, they also show that we can be everything. We can be feminine, we can be sporty, just as comfortable as we are. They also persuade all Indonesian women to be more courageous in expressing their true self and to be confident. So they ask us to join #IAMPOMELO as the campaign for women to celebrate their own uniqueness. Ready to be unique?